New year, new photos! 5 reasons you need to update your brand photos regularly.
Happy New Year guys! Don’t you just love a beginning? It’s a chance to update, refresh, or try something new. The new year can be a great opportunity to review your goals for your business and make some plans for the year ahead. Which is why I think it’s also the perfect time to think about updating your personal branding photographs.
As the new year begins, you’re probably planning your marketing content for the upcoming months and maybe even refreshing your business website or social platforms, so it’s an ideal time to really consider the brand photos that you’re going to need. Having a new set of beautiful brand images is also a great way to start the year off with a bang and really turn some heads! But as well as being the coolest biz on the grid, brand photography can be a powerful way to communicate your brand message to your audience and help them connect with you. It’s also a great tool for creating the right impression so it’s really important to take the time to get your brand photos right. As time goes on though, things change, so it’s important to update your brand images regularly to ensure that they continue to communicate the right messages and keep your audience engaged!
So today I wanted to share 5 reasons why you should update your brand photos regularly…
1. Your brand messaging will evolve as your business grows.
Inevitably, your business is going to change as time goes on. You might update your service packages or your products. Maybe you’ll relocate or your target audience will change slightly. Over time you may even rethink your brand messaging, your key values or your goals. Lots of things can change within your business so it’s important that your images reflect those changes and continue to align with your brand.
Take your audience along with you on your business journey, keep them in the loop and show them how you are changing and growing through your brand images. It’s vital to ensure that as time goes on, your brand images continue to communicate the right messages to your audience. So as things change, make sure your brand images do too.
2. To help people recognise you & connect with you.
One great thing about personal branding images is that they show off the person behind the business. They show off what makes you unique and they help people remember you. But just as your business will change over time, so will you.
You might let your hair grow, or cut it shorter. Your clothing style might change. And of course we all age. So as things change, it’s important to make sure people can still identify you clearly from your brand photos.
You should look the same everywhere that you are showing up online so that people don’t get confused and this way they will be more likely to remember you too. Your audience is also more likely to trust you if you are showing up authentically. And of course, when clients meet you in person, they should be able to recognize you from your brand photos. So if you don’t look like you do in your images any more, then it’s probably time to update them!
But as well as changing visually, we also change in other ways. Personal brand images help communicate your unique personality and values to your audience so that they can feel a connection to you. So by updating your images regularly you can ensure they keep portraying you and your uniqueness the right way.
3. To stay relevant & up to date.
Another great thing about personal brand images is that they can show off what you have to offer. By updating your images regularly you can make sure your audience understands the way you currently work. They can show off the new things you are up to and all your latest offers.
If you reuse old images over and over again, your audience will think you’re doing the same old things over and over again. So make sure you have new images for any new announcements.
Also, having seasonal appropriate images can help keep content fresh, relevant and relatable. It’s also wise to keep up with industry trends, pop culture and the changes in the world around you.
4. Because consistency keeps you memorable.
By showing up consistently, you will help your audience get to know you, like you, trust you and remember you. Your brand photos are part of your visual brand identity. And your brand identity needs to be consistent in order to communicate a clear message to your audience and make sure your brand is memorable.
So if any elements of your visual brand identity change, such as your brand logo, your brand colour palette, your web design, or instagram aesthetics, your brand images should be updated to match.
And by having a new set of stunning images, you’ll also feel much more confident about showing up across your platforms regularly which will help keep you top of mind!
5. To keep your audience engaged.
You may love your photos from your last brand shoot, which is great. But if you get to a point where you’re just reusing the same images over and over again, it's going to get boring for your audience. If they feel like they’ve seen it all before, they’ll probably start to switch off, scroll past and stop engaging. So make sure to share new and exciting things.
Brand photography can be used for a range of content across a variety of platforms and marketing materials, so by updating your brand images regularly you can keep your content fresh and keep your audience engaged.
So, as you set your new year goals and begin to plan your marketing efforts & your content for the year ahead, have a think about how your brand images will play a part. By updating your brand images regularly, you can ensure you will communicate the right messages, help people recognize you & connect with you, stay relevant, be memorable, and keep your audience engaged!
(You might also want to check out my seasonal personal branding photography package designed especially to help you plan your personal brand images strategically for the year ahead and to help you update them regularly!)
Is it time for you to update your brand images?
I’d love to help!
As your personal brand photographer, I’ll aim to show off your unique personality and your specific offerings in a creative way through the beautiful brand images we create together.
I also want to give you more confidence to show up for the people who need your help, so you can build a strong and recognisable personal brand.
Personal brand photography can really help you stand out, make an impact, and get seen!