How brand photos can help your website show up on Google.
As a small business owner, I’m sure you know how important it is to have a website for your business. It’s your virtual shop front, it’s where people can find the information they need, and it legitimises your business. But websites are nothing without visitors. If your ideal customers can’t find you, then they won’t ever see your website and they won’t become customers. One of the most powerful ways to get organic traffic to your website is by being visible in search engine results. So I’m going to share some tips on how you can use your personal branding photos to help your website show up on search engines like Google.
How can personal branding photos help your SEO?
When it comes to business websites, we’ve all got that ultimate goal to “be on page one of Google”. But the first thing you need to understand about showing up in search engines or being on “page 1” is that people search for all types of things, and so there are an endless number of “page ones”. What we need to work out is, what are our ideal customers searching for? And what is the term or question that we want our website to be a top result for? Once we understand this, we can work on optimising our website for the right search engine results. And when it comes to search engine optimisation (SEO), personal branding photos can have a massive impact on increasing our organic traffic. So how do our brand images help our SEO?
1. Personal branding photos help your website rank higher in search results.
One factor that Google’s algorithm looks at when determining where to rank websites on search results, is whether a website has any images or not. So by having personal branding photos on your website, you’re already helping it rank higher in search results. But to help your website show up in appropriate search results, you need to help Google out a little. You can do this by using appropriate image file names and alt text, to help Google understand what your image is. So for example, you'll be more likely to rank higher in a Google search for the term "female business coach" if you have a personal branding photo with that keyword in the file name and alt text.
2. Personal branding photos encourage a higher click-through rate to your website.
Websites with engaging images are much more likely to grab people's attention, and ultimately encourage people to click through to your website. Each time someone visits your website, it increases your click-through rate which helps Google to understand that your website is popular, resulting in pushing you higher in search results. So, including engaging brand photographs on your website is a great approach to increase the number of visitors who click through from search engines to your page.
3. Personal branding photos encourage visitors to stay on your website for longer.
Personal branding photos do much more than just making your website look pretty, but visual appeal isn’t something to dismiss. Images can be an important element of good web design, they can be used to break up text, and make pages more engaging. And if a website is engaging, then people are much more likely to stay on your site for longer. Google measures the time people spend on your website and uses this information as a ranking factor. So your SEO will benefit more from visitors staying on your website for longer, which engaging brand images will encourage.
4. Personal branding photos encourage people to share your website.
If you create blog posts, people are more likely to share them on social media if they include compelling images. And with more shares, comes more visitors, which inturn can mean higher search result ranking and ultimately more potential customers.
Another way to encourage higher rankings on Google is through backlinks. Backlinks are links to your website made by other websites. Google views these as a sign of trust and so will rank your website higher with every backlink you receive. So to encourage backlinks, make sure to include gorgeous, informative and engaging images on all the pages and blog posts that people might want to share.
5. Personal branding photos encourage bookings and purchases.
Above all, personal branding photos encourage your audience to connect with you. Well planned and strategic brand images can be used to tell your personal story, helping your audience get to know, like and trust you. When this happens, people are much more likely to want to work with you or buy from you, which let’s be honest, is pretty much our ultimate goal as a small business. And on top of this, when a website visitor makes a key action on your site, such as completing a booking form or making a purchase, Google uses this information to rank you higher in search results.
Personal branding photography SEO top tips!
So now that you understand how personal branding photos can help SEO, let’s look at a few key steps to take when using brand images in your SEO strategy.
Use at least one image on every webpage and blog post to keep your site engaging.
Always use high-quality images, they should never be blurry or unclear.
Make sure your image files are the right size. If they’re too big your page will load slowly and visitors will get bored. If they’re too small they can get pixelated and reduce the image quality.(F.Y.I. I send my clients two files of every image, including a web-sized version that is great quality, but also small enough to load quickly online!)
Don’t forget to optimise your images for search engines. Use relevant file names and alt text.
You should also include images in your page descriptions so that they show up in search results and encourage clicks through to your site.
Personal branding photos can be a powerful SEO tool. They can help your website rank higher in relevant search engine results and encourage more organic traffic to your site.
So, if you’re not already using personal branding photos to help your website show up on Google, it’s time to get started.
If you need some engaging personal branding photos to use in your SEO strategy visit my London personal branding photography page to learn more.
So are you ready to get your business seen by standing out with personal brand images?
As your personal brand photographer, I’ll aim to show off your unique personality and your specific offerings in a creative way through the beautiful brand images we create together.
I also want to give you more confidence to show up for the people who need your help, so you can build a strong and recognisable personal brand.
Personal brand photography can really help you stand out, make an impact, and get seen!