How your London business can benefit from Personal Branding Photography.
Having a personal brand is a game-changer for small business owners, and it’s all because of the know, like, and trust factor. Put simply, people are more likely to do business with the people that they know, like and trust. Having personal branding photography allows small businesses like yours, to stand out in a way that leads your audience to get to know you, like you, and trust you. So let’s look a bit deeper into how personal branding photography can benefit your London business.
So, what are the benefits of personal branding photography?
Personal branding photography builds great first impressions.
Apparently, scientists have found that it takes just a single glance of a person’s face for only 33 to 100 milliseconds, to form a first impression based on trustworthiness, status, and attractiveness. That’s crazy! But when you think about the growing use of online images these days, it’s pretty significant. When you’re scrolling through Instagram or browsing on Google, there are so many images that you tend to form impressions pretty quickly.
So imagine you’re searching on LinkedIn for a business and they’re using an old selfie from years ago. What’s your first impression? Wouldn’t you wonder how legit they are or how serious they are about what they do if they’re using a holiday selfie to represent themselves and their business? Now imagine typing in someone’s name on LinkedIn and seeing professional images of them doing their work. You’re much more likely to think of them as legit, more successful, and clearly taking pride in their work, right?
So what kind of first impression do you want to give off?
Personal branding photography creates trust & credibility.
Next up is trust and credibility. This follows on from the first impression that showing your face in a professional image can instantly show you as more trustworthy. Now if you consistently show up in professional images, you can enhance your credibility. Your personal brand images can position you as an expert in your field so that your ideal audience will be much more likely to trust you.
Personal branding photography makes you memorable & tells a story.
When done well, personal brand photography can help you be memorable and tell your story. You can use personal branding photography to show your business story in a memorable way and that will help your audience to feel more connected with you and remember you.
Personal branding photography sets you apart.
One of my favorite things about being a London personal branding photographer is that each of my clients ends up with unique images that are as unique as them. And this helps set them apart. There are often trends that people feel like they need to run with, but by doing this you’ll look like everyone else and aren’t likely to stand out. But if you’re willing to show up as a personal brand, in all your unique glory, then you won’t need to compete. Your personal branding images can help you stand out and show off what's unique about you.
Personal branding photography helps build relationships.
One of the biggest opportunities that personal branding photography brings, is that it can allow the chance to build meaningful relationships with your audience. You can show up as an expert while being a real person that your audience actually feels comfortable talking to. By using personal branding images that show off your authentic personality, you can encourage people to relate to you and see you as approachable.
Personal branding photography shows you’re more than a logo.
Personal branding photography can humanise a business. Some small business owners don’t feel comfortable showing their face so they opt for using their logo in profile pictures. But if you do this you’re going to have to work a lot harder for attention when there are similar businesses showing up through personal branding photography. And this is simply because people buy from people.
Personal branding photography is great for content marketing.
When your personal branding images are created using a strategy (e.g. when you work with me as your London personal branding photographer 😉), it's going to make your marketing a lot more powerful. Whether that’s by using your new brand images to show up consistently on Instagram and LinkedIn or using them for eye-catching ads. When your images are created strategically for your specific content marketing needs, your personal branding images are going to be more powerful than you could imagine.
And hey, you’ll save a whole lot of time too, when you have a ready-made catalogue of beautiful personal images to grab from whenever it’s time to create new content.
So, there are a whole bunch of reasons to invest in personal branding photography that could really benefit your London business! If you think your business could benefit from personal branding photography, get in touch.
To learn more about personal branding photography in London just click the button below.
So are you ready to get your business seen by standing out with personal brand images?
As your personal brand photographer, I’ll aim to show off your unique personality & your specific offerings in a creative way through the beautiful brand images we create together.
I also want to give you more confidence to show up for the people who need your help, so you can build a strong and recognisable personal brand.
Personal brand photography can really help you stand out, make an impact, and get seen!