Why a seasonal brand photoshoot might be just what your business needs this autumn!
Has your brand been feeling a bit stale recently? If so, you’re not alone. Monotony can kick in for many small business owners from time to time. Things can get a bit samey and bland. But fear not, because with the changing of seasons comes a great opportunity to refresh your brand visuals. Don’t get me wrong, having a collection of timeless brand-consistent photos is important, and something I recommend, but seasonal content has a magic all of its own. So, let's have a chat about why a seasonal branding shoot might be just what your business needs!
Seasonal brand images inspire creativity.
As a small business owner, marketing tasks aren’t often the favourite aspects of running your own business, but alas they are critical ones. Creating content can get tedious, especially when your brand visuals lack variety and interest. You feel like you’ve done it all before and it can get very uninspiring. But when you have a shiny new set of seasonal brand images that you just can't wait to share, the content ideas start to flow. When your brand images each tell exciting seasonal stories, they inspire creativity and give you the energy boost you need to create amazing content for marketing.
Seasonal brand content helps with audience engagement.
When you use the same photos on repeat, it can not only get boring for you but it will also get boring for your audience. Imagine seeing the same photo shared on Instagram again and again, you’d just scroll past, right? When you have new brand shoots each season, you’ll have fresh images to use throughout the year. This means all your content marketing can be unique and you’ll be sure to stand out and keep your audience engaged.
Seasonal brand photos are more relevant and relatable.
As well as having new visual content, seasonal brand photos help you stay relevant and relatable to your audience. Regular brand photoshoots allow you to make sure your images reflect the current time of year, including weather and holidays. You can also use seasonal photoshoots to create images that align with trends, pop culture, and news in the wider world that your audience finds important.
The ‘Seasonal Personal Branding Photography’ package.
To make it even easier for you to market yourself all year long, I’ve got a special brand photography package just for you! The ‘Seasonal Personal Branding Photography’ package delivers a stunning collection of carefully curated photographs throughout the year that work perfectly with your content marketing plan.
How does it work?
1. First we’ll work together to make a content strategy for the year ahead, considering the seasons as well as things like upcoming launches, PR submissions, events, special dates, or specific content you have planned.
2. Then, each quarter we’ll plan a new shoot. We’ll look at what's coming up for you over the next 3 months, and create specific images for your upcoming content marketing that season.
3. After each shoot you will receive at least 90 images to carry you for the next 3 months (that pretty much works out to about 1 photo a day!) You can then use your beautiful and strategic seasonal images to boost campaigns and drip-feed engaging content throughout the year.
Together, we can build a catalogue of personal brand images that support your business and ensure you keep up with the seasons and rapidly evolving online world.
To find out more, visit my ‘Seasonal Personal Branding Photography’ page.
It’s time to book your Autumn brand shoot.
With September just 2 weeks away and autumn not far behind, now is the perfect time to book your next seasonal brand shoot. Remember to carefully consider your content for the upcoming season, and discuss your ideas with your photographer. Think cosy vibes and warm tones for the perfect autumnal content. Now that you understand how seasonal brand shoots can inspire creativity, increase audience engagement, and keep your content relevant and relatable, don’t delay, head to my London personal branding photography page to learn more, and together we’ll keep your brand image fresh and vibrant!
If you’re in need of some seasonal brand images to promote yourself, I’d love to help!
As your personal branding photographer, I’ll aim to show off your unique personality & your specific offerings in a creative way through the beautiful brand images we create together.
I also want to give you more confidence to show up for the people who need you, so you can build a strong and recognisable personal brand.
Personal branding photography can really help you stand out, make an impact, and get seen!